The design team at UberEats is constantly accessing design thinking principles to fuse modern, state-of-art technology with the antiquated and fundamental act of enjoying a meal. And it’s safe to say that they’ve had a pretty successful project.
One thing that really stands out about the UberEats design team is their adherence to the design thinking process. They seek to empathize with their user’s experience so much that they’ve implemented The Walkabout Program—a quarterly event where UberEats designers are sent to a city to learn about its transportation infrastructure, delivery and restaurant industry, and its overall food culture.
In addition to this immersive design technique, UberEats designers iterate quickly and innovate constantly. They participate in rapid field testing, where designers are interviewing and prototyping with the people who will be using the product the most: restaurant workers, delivery drivers, and meal recipients.
The UberEats team also holds innovation workshops where team members from many disciplines gather to brainstorm possible improvements. These same designers also attend numerous out-of-office conferences, meetups, and talks related to the restaurant industry, cuisine trends, and food technology.
Read the full story: How We Design on the UberEATS Team
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Thank you for reading.
Shivani from DesignPlayStore.