Airbnb and Design Thinking
How Airbnb doubled their revenue using design thinking.
It’s hard to believe that the ever-successful start-up Airbnb was once making less than $200 per week. What grew their revenue and transformed Airbnb into a billion-dollar business? Lots of experimentation, risk, and thinking outside of the norm.
Joe Gebbia and Paul Graham, co-founders of Airbnb, remember going over numerous charts, graphs, and codes with their design team to find some clue as to why their growth was nearly zero.
It wasn’t until Gebbia began moving through the app like a user that he realized why no one wanted to book a stay—the pictures looked terrible! Without any data to back their next decision, Graham and Gebbia decided to rent a camera, travel to New York and spend some time with their customers to replace the amateur photos with more professional-looking ones.
A week later, their revenue nearly doubled. By taking a risk on a non-scalable solution, Graham and Gebbia witnessed their dwindling start-up transform into a thriving enterprise that revolutionized the travel industry.
Read the full story: Airbnb, a Design Thinking success story
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Thank you for reading.
Shivani from DesignPlayStore.